Abstract The rapid integration of artificial intelligence (AI) and digital marketing tools has fundamentally altered how small and medium enterprises (SMEs) construct and communicate their…
ABSTRACT The discourse on responsible marketing and sustainability communication has been disproportionately shaped by Western corporate contexts, leaving a significant theoretical gap regarding how brands…
Artificial intelligence has become one of the most influential technologies transforming digital marketing in 2026. Businesses across industries are increasingly integrating AI into their marketing…
In 2026, customer experience has become one of the most important factors influencing business success. Companies are no longer competing only on price or product…
Artificial intelligence has become one of the most powerful forces shaping digital marketing in 2026. Businesses across the globe are increasingly relying on AI-powered tools…
In 2026, artificial intelligence is no longer a futuristic concept in marketing — it has become the foundation of how global businesses attract customers, build…
In today’s digital economy, consumers increasingly expect brands to stand for more than profit. Sustainability, ethical business practices, transparency, and social impact have become central…
The relationship between luxury and sustainability was once perceived as contradictory. Luxury traditionally symbolised exclusivity, excess, and aspirational consumption, while sustainability emphasised environmental responsibility, ethical…
Artificial intelligence has rapidly transformed the global advertising industry. From personalised product recommendations and predictive analytics to automated content generation and behavioural targeting, AI-driven advertising…
The rapid growth of India’s digital economy has transformed e-commerce into one of the country’s most influential consumer ecosystems. Platforms such as Amazon, Flipkart, Nykaa,…
